Ongoing registration of the participants of the course: from June, 6 2025 – for July, 6 2025!
The training program
- Principles of Marketing (goals, objectives, marketing system)
- Marketing Plan (structure, tasks)
- Tools of marketing analysis and Planning
- Pharmaceutical Market Analytics (application of quantitative research data)
- Marketing research (qualitative and quantitative)
- The definition of target segments, the calculation of market potential, PPT (Patient model)
- Competitor analysis, determination of differentiating benefits of the drug
- SWOT-analysis (using the matrix and analysis of collected data)
- Marketing mix (the analysis of the current situation and plan a strategy 4P)
- Marketing communications. Promotion of prescription and OTC brands. Advertising and media planning basics.
- Financial aspects of marketing (P & L, budgeting and pricing of drugs)
Format and training schedule
Course of study includes classroom courses and distance learning modules:
1st distance learning module (working with the first materials) – up to 06.06.2025
1st classroom training module in Kiev, 06.06-08.06.2025 (Fri: 15:30 – 20:30 pm, Sat-Sun: 9:00 – 17:15 pm)
2nd distance learning module using the resources of the School’s website from 09.06 to 04.07.2025
2nd classroom training module in Kyiv, from 05.07 to 06.07.2025(Sat – Sun 9:00 – 17:15 pm)
