The knowledge and skills of regional management in a short time!
Ongoing registration of participants:
course from 03 December 2024 to 01 March 2025 !
The training program
- Principles of Marketing (goals, objectives, marketing system)
- Marketing Plan (structure, tasks)
- Tools of marketing analysis and Planning
- Pharmaceutical Market Analytics (application of quantitative research data)
- Marketing research (qualitative and quantitative)
- The definition of target segments, the calculation of market potential, PPT (Patient model)
- Competitor analysis, determination of differentiating benefits of the drug
- SWOT-analysis (using the matrix and analysis of collected data)
- Marketing mix (the analysis of the current situation and plan a strategy 4P)
- Marketing communications. Promotion of prescription and OTC brands. Advertising and media planning basics.
- Financial aspects of marketing (P & L, budgeting and pricing of drugs)
