Семинар “ Успешный Лонч в современных условиях. Практическое руководство
The knowledge and skills of regional management in a short time
Tel: +380 44 390 - 33 - 96

The training program

The knowledge and skills of regional management in a short time!

Ongoing registration of participants:
course from September ,15 – for November ,20  2021  !

The training program

  • Principles of Marketing (goals, objectives, marketing system)
  • Marketing Plan (structure, tasks)
  • Tools of marketing analysis and Planning
  • Pharmaceutical Market Analytics (application of quantitative research data)
  • Marketing research (qualitative and quantitative)
  • The definition of target segments, the calculation of market potential, PPT (Patient model)
  • Competitor analysis, determination of differentiating benefits of the drug
  • SWOT-analysis (using the matrix and analysis of collected data)
  • Marketing mix (the analysis of the current situation and plan a strategy 4P)
  • Marketing communications. Promotion of prescription and OTC brands. Advertising and media planning basics.
  • Financial aspects of marketing (P & L, budgeting and pricing of drugs)