Мультиканальное продвижение ОТС брендов
The knowledge and skills of regional management in a short time
Tel: +380 44 390 - 33 - 96

The training program

The knowledge and skills of regional management in a short time!

Ongoing registration of participants:
course from October ,16 – for November ,15  2015  !

The training program

  • Principles of Marketing (goals, objectives, marketing system)
  • Marketing Plan (structure, tasks)
  • Tools of marketing analysis and Planning
  • Pharmaceutical Market Analytics (application of quantitative research data)
  • Marketing research (qualitative and quantitative)
  • The definition of target segments, the calculation of market potential, PPT (Patient model)
  • Competitor analysis, determination of differentiating benefits of the drug
  • SWOT-analysis (using the matrix and analysis of collected data)
  • Marketing mix (the analysis of the current situation and plan a strategy 4P)
  • Marketing communications. Promotion of prescription and OTC brands. Advertising and media planning basics.
  • Financial aspects of marketing (P & L, budgeting and pricing of drugs)

Format and training schedule
The course takes place in the full-time-distance format,from October ,17 – for November ,16  2014 , including two full-time and 1 remote module:
- 17.10-19.10-1st intramural training module in Kiev,(Fri: 15:30 – 20:30 pm, Sat-Sun: 9:00 – 17:30 pm)
-20.10-14.11-2nd remote module using the resources of the School’s website
- 15.11-16.11-2nd module intramural activities in Kyiv,  (Sat – Sun 9:00 – 17:30 pm)